Eyewear Disruptor: Prive Revaux

In two short years Privé Revaux, has disrupted the eyewear industry with their high-quality, affordable frames. Founder David Schottenstein has a true “David vs. Goliath” story, if you will – Privé Revaux launched with an elite team of celebrity partners that include superstars Jamie Foxx, Hailee Steinfeld, and Ashley Benson with a vision to take on eyewear juggernauts like Luxottica. With a background of extensive retail expertise, David saw an opportunity within an extremely overpriced and saturated market to bring unprecedented value to customers, especially for an accessory that is so commonly misplaced/broken. Schottenstein has what he describes “the worst margins in the industry,” but his vision wasn’t to make a lot of money per sunglass sold from mark-ups, rather achieve sales volume that ultimately supports quality materials, innovation and high-end design. It is with this customer-appreciating business model that has catapulted the young brand to hit over $20 million in revenue, millions of glasses sold and is on track to triple that in 2020.

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