How Madelaine Petsch's 'Riverdale' Character Helped Her Debunk an "Urban Legend" in Fashion

 

Petsch's bold approach to fashion (which has even prompted several Instagram accounts solely dedicated to tracking her style choices daily) caught the attention of Privé Revaux founder David Schottenstein, who tapped her to design two capsule collections for his eyewear brand. The 24-year-old's latest range, the M3 Privé Revaux x Madelaine line — which retails for $39.95 apiece — will be available for purchase on May 27. "It's one of the rare instances in my world, other than my YouTube channel, where I can just be Madelaine," she says, sporting her Matrix frames paired with a striped Self Portrait suit and thigh-high boots. "After spending so much time on it, it feels really personal. This collection is kind of an extension of myself."  

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