Privé Revaux, the affordable fashion eyewear brand founded by a handful of Hollywood players, is marking its first year in business with some big moves.
The brand, which also counts Hailee Steinfeld, Ashley Benson, and Dave Osokow as investors, announced last month that TSG Consumer Partners, a leading private equity firm, has acquired a significant minority stake in the company. Terms of the transaction were not disclosed, though TSG has also backed brands like REVOLVE, vitaminwater, Smashbox Cosmetics and PAIGE.
The new investment comes as Privé Revaux announces some ambitious new strategies to grow the brand. First launched last June as an e-commerce site, the company opened their first brick-and-mortar store, a 5400 square-foot space in the heart of Times Square, six months later.