PRIVÉ REVAUX LAUNCHES CAPSULE COLLECTION WITH ACTRESS MADELAINE PETSCH
Disruptive Eyewear Brand taps Riverdale Star for Campaign and Exclusive Designs
Celebrity-approved eyewear brand Privé Revaux is proud to announce its new capsule collection and campaign in collaboration with actress Madelaine Petsch. Available for purchase on April 9, the Privé Revaux X Madelaine collection will offer limited-edition, colorful and on-trend styles, each selected and developed by the Riverdale star.
“I am beyond excited to share these meticulously and personally curated sunglasses with everyone! I have been obsessed with sunglasses for a very, very long time, so it was a natural fit for me to partner with Privé Revaux on my own collection. I spent a lot of time on the details of these pairs and I am so very proud of them!” says Petsch.
The Privé Revaux X Madelaine collection features five youthful and statement-making designs, all representative of Madelaine’s bold and cultured style; Street—retro round frames, Candy—small colorful lenses, Mister—oversized cateye, Rogue—modern aviator and Clique—classic square sunnies. Each pair is handcrafted with high-quality materials including anti-ski screws, lightweight TR-90 and polarized lenses; retailing for only $29.95 per pair. Additionally, the inside lining of Privé Revaux’s signature collapsible case will feature a pop of red for the capsule collection.
“Madelaine’s style pairs perfectly with the Privé Revaux brand ethos,” says David Schottenstein, CEO and Founder of Privé Revaux. “We are excited for her to bring her fashion-forward thinking to our brand with the Privé Revaux X Madelaine collection and share her designs with her passionate fanbase.”
The campaign shoot with Madelaine took place at a private estate with panoramic views overlooking the Los Angeles mountainscape; photographed by Rachel Felling, styled by Adena Rohatiner, with makeup by Elie Maaloud and hair by Michael Kanyon. The playful and lively atmosphere garnered eight vibrant looks, showcasing the five styles in Madelaine’s handpicked collection.